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LADA presented functional garments at the INVENT ARENA 2026 trade fair
On 17–18 June 2026, LADA presented itself at the INVENT ARENA trade fair in Třinec. The functional garments were part of the PROMET GROUP stand.
On 17–18 June 2026, LADA Creativ Platform presented itself at the INVENT ARENA trade fair at the WERK ARENA in Třinec, as part of the stand of PROMET GROUP, a company with a long-standing commitment to supporting innovation, research and the development of Czech technologies. This year's edition was themed Go for Green — and sustainability is also the reason we design garments with a long life rather than seasonal collections.
On the shared stand, particular attention was drawn by the functional T-shirts made of nanomaterials, which racing driver Tomáš Tomeček wears during his racing tours and expeditions. Visitors could also enter a competition to win Tomáš Tomeček's Dakar nano T-shirt. The garments are tested over the long term in extreme conditions, where they have to stand up to heavy physical exertion, changeable weather and prolonged wear — and real-world testing in the field is one of the pillars of LADA product development.
We thank PROMET GROUP for the opportunity to be part of its stand, and all the visitors for their interest in our products and for the inspiring conversations.
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